Newsletter for Career School and College Decision Makers

From: Susan F. Schulz & Associates, Inc. and Schools for Sale International, Inc.
www.susanfschulz.com
info@susanfschulz.com

September 2008 Tips

CAREER SCHOOLS MAY JUST BE THE BEST OPTION

TO ENSURE SUCCESSFUL WORKERS WHO CAN SURVIVE IN A DOWN ECONOMY
 

Regardless of size, your school plays a part vital role in educating productive employees for the workplace. This means it’s essential to make smart and informative decisions so your school effectively  trains  students for success regardless of the economy. The following are resources and specialists available to provide you information and expertise.

STAY INFORMED: BENEFIT FROM publications that IDENTIFY  SCHOOL issueS

and provide solutions

Learn the Best Ways to Help Your Students Turn Their Lives Around. Running the best school you can is the best way to ensure student success. There’s a magazine that writes about trends, like video recruiting,  provides the practical such as retention techniques, gives you the news (student lending crisis) and more.  Ask for a  sample copy of Career College Central—a publication just for career schools.  sfsa@careercollegecentral.org

Get the Details About How Schools Handle the Same Problems You Have.  Facing a challenge? Need answers on how to deal with it?  It’s all in Career Education Review – The Career College Information Source.  Ask for a complimentary issue. After everyone on staff has read it, leave a copy in your reception area so students and applicants see there are publications dedicated to career schools!  cer@workforce-com.com.

APPLY MARKETING STRATEGIES FROM TOP CAREER SCHOOLS. 

To increase  enrollments and develop new markets it takes the willingness to use  new techniques and do things differently– a challenge for every school.  There is an  art and science to  advertising regardless of your budget.  Learn why older students can fill your classes. Discover new markets you never considered.  Use these resources to enhance your marketing and enrollment.

Don’t Blow Your Marketing Budget.    Have you ever blown your marketing budget by getting really bad results? It happens. There are over 55 ways to goof.  Some marketing strategies cost very little and have a high return. Some are very high-cost and result in poor returns.  Wouldn’t it be great to find out what works best for you? Enrollment Resources owners are willing to spend an hour on the phone to  tell you where you are blowing your advertising dollars and how you can lower costs to get outstanding results.  No fee. 250-391-9494. sfsa@enrollmentresources.com
 

Direct Marketing Still Works.  The best marketing plans reach leads in a variety of ways.  Direct marketing – sending information by mail – is a key ingredient for marketing success because people still like to get personal mail!  With personal mail recipients can choose to respond by phone, by personalized website,  or text massage.  Ask for details and how to receive 500 free extra pieces with mail orders of 5000 or more.  justinl@contactdm.com

Going Green is Must. Start a Green Marketing Campaign.  We all use a lot of paper when marketing and running a school…even in our “paperless” offices. There are ways to go green in your marketing schemes.  Find out how to cut down on sending undeliverable mail, ways to recycle paper, and the benefits of soy-based inks! (Not edible.)  You’ll save $$ and the planet. Request a package of student recruitment direct marketing samples and learn how to go “green.” Call  1-800-968-5798, x 24, khaverly@swdirect.com

Create a Marketing Plan that Looks Like Your School. Your school is unique. It’s got its own look, brand, and  image. (Do you know what that is?) So your marketing plan and materials need to tell potential students why they can benefit from your programs. There are specialists who help you identify and market the unique features of your school.  Ask for details and  an online newsletter to get you into the 21^st century. sfsa@beckermedia.net

Turn 100% of Your Web Inquiries into Phone Calls.   Imagine making phone contact with your web prospect while the prospect is the most interested – as he or she is clicking on your website. School owners using Form to Phone technology find they significantly increase their lead-to-appointment ratios and conversion rates.   Learn the details from sfsa@getstarts.com

Discover How  to Improve Your Infomercials, Commercials, or Anything on a Screen.  There are specialists  willing to  prove they can do a better job for you. They will run a head-to-head test against your current TV lead generation program.  At no charge.   Ask for details about how to make that happen. 501 765 0496.  phillip@leadadvantage.us

Gain Hundreds of Qualified Leads a Week.  What do qualified leads look like at your school?   In order to plan effective marketing you need to know who you want to reach – their demographics.  It’s about focus.  Ask marketing specialists who focus on identifying  and then targeting your ideal students.  rbaumer@ven.com
 

ON-GOING  PROGRAM EVALUATION HELPS  ENSURE YOU  MEET THE NEEDS OF A RAPIDLY CHANGING ECONOMY AND YOUR STUDENTS GET PLACED.

The world is being altered by technology, global competition, and new demographics – Gen Y and Millennial students. What are you doing to make changes at your school? Without change you’ll be working on the needs of yesterday’s market.

Increase Revenues and Enrollment in Online Courses. Any size school can add online courses. Promoted as job enhancement or special interest training, you gain revenues plus a new way to attract leads to your other programs.  Choose from hundreds of courses such as Principles of Selling and Project Management Fundamentals that allow grads to take a certified exam. You can start programs with only one student to take a chance on needed change. No minimum orders required.  Ask for details and a NO FEE course list. sfsa@academyoflearning.com

Benefit from Assistance in Choosing Books for Your Courses.   Want to add Programs That are in Growing  Demand -- Public Health, Nutrition, and Environmental Health?  Ask about text book Curriculum Mapping. There are specialists who are willing to work with you to develop courses to meet curriculum requirements. Makes compliance easier and employers satisfied. Get the details  from:  aweisman@jbpub.com

Buy a Turnkey Career School.  Highly-motivated mature students love to enroll in short-term programs.  Get details from  a current successful school owner.   Ask about how to duplicate this 12-year old business school.  Selected states still available. tim@usefultraining.com
 

Turnkey Video Game Design Programs Attract the Millennial Generation.  If you want Gen X & Y students then offer Video Game Design Programs with courses approved for college credit!! Programs also appeal to  IT professionals tired of the IT world. Use Code “SFSA” for a NO FEE Live On-line demonstration. sfsa@gameinstitute.com

INCREASE YOUR ENROLLMENTS WITH DISTANCE EDUCATION.

The economy is pushing  people to online learning. This fall over 4 million U.S. students will enroll in at least one online course. And there are thousands who enroll from abroad.  Today online education includes hybrid classes (part distance ed and part on campus), as well as videos, blogs, live chats, and more. Regardless of school size, there are ways you can add online options.

Partner with an Online Provider That Knows Small Schools.

Join other satisfied school owners who added distance education and had this to say: We were looking for a quality online learning platform with 24/7 technical support services that didn’t cost us a fortune. EdTek provided that..  We chose EdTek Services because they have small college prices with accessible services…. EdTek’s turn-key package of eCollege products and services gave us the top technology and support we needed and their fee-per-user pricing model eliminated risk. Watch a video explaining services at www.edteksrvices.com.   Ask for details so you can have your own success story. sfsa@edtekservices.com 

Find Out About Ready-to-Run Online Programs and New Pharmacy Tech Externship Offer. Online classes can transform your school and increase enrollment. Thinking about adding Pharmacy Tech? It’s a blended program with externship opportunities at CVS a Pharmacy!  As a partner Gatlin directs students to you. Ask Gatlin Education Services. Turnkey curriculums range from health care to hospitality and even skilled trades. Everything included. There’s also a new Grant Writing course.  Click here for more information or email: dclark@gatlineducation.com 

CREATE NEW OPPORTUNITIES TO EXPAND YOUR SCHOOL

Thinking About Expanding to Canada?

Many U.S. schools are opening branches in Canada. They are benefiting from the strong Canadian dollar, global labor shortages, shortage of skilled trades people, and more. If your growth plans seriously include branches in Canada, you’ll want expert advice and experienced  people to assist. Request a no-charge electronic information booklet and to schedule an informational phone meeting: admin@tradeschoolexpert.com

STREAMLINE YOUR SCHOOL TO INCREASE PROFITABILITY.

Record numbers of students are facing challenges in gaining tuition assistance and making the time to be successful at school. This challenges  school owners to  operate at higher levels of quality and productivity and focus on both student servicing and efficiency. Find solutions to student lending and student success  issues.

Stop Suffering with a Patchwork Software Management System. Or perhaps you haven't automated your school information records at all?  You'll want software solutions that fit your needs, are quick to implement, and easy to learn. The right software results in higher efficiency, increased enrollments, higher retention and program completion rates, and great student satisfaction. Ask Campus Management about a package that fits the size and needs of your school.  sfsa@campusmgmt.com

Head off the Impact of the Student Lending Crisis.  Whether you are an accredited or non-accredited school, you need several tuition financing plans now more than ever. If your students have a tuition gap, or you have programs or students who don’t qualify for financial assistance through any sources – there is help!  TFC offers financing programs for every student with plans lasting up to 15 years and amounts up to $38,000. Programs are flexible. Never lose a student due to lack of financing.  sfsa@tfccredit.com  

Ask Another School Owner How School Software Changed His Business. John Reddy owns three schools and will tell you how Training Master’s software fixed his school software problems and improved profitability.   Ask for a demo and phone consult.  If your market includes high school students ask about KlickerZ, a tool that motivates students to stay awake and aware!  sfsa@trainingmasters.com 

Solve Tuition Assistance Issues with a Variety of Tuition Financing Resources. Don’t Turn Qualified Students Away. Whether you are Title IV approved or not, student financing is a growing concern. Find out how to increase your monthly billing and collection income from a company that guarantees financial servicing. joshv@jenamae.com 

Reduce the Costs of Your “Book Store” Staff.  Especially when they are working on your nursing and business programs. Streamline your course packs.  There are services that can customize your teaching materials and provide assistance with copyright clearance. You can get both copyrighted and non-copyrighted materials and out-of-print books in your choice of binding. Caught needing extras? You can get additional copies within 48 hours!  Mention SFSA for NO FEE consultation. lliggin@ladcustompub.com

Run Your School Effectively with the Right Tax and Financial Planning.  Successful development is all about knowing your options, opportunities, challenges, and especially your current financial positions, tax plans, budgets, audits and other regulatory requirements. Choose a firm that offers it all. barry@glasser-cpa.com
 

Want $Dollars$ from Your Collections?  You can generate immediate revenue to your net profits. Sell your charged-off student loans. Be sure to choose a company that has customer-friendly debt buyers. Get information about a firm that buys charged-off accounts that have been through your collection process. susan@susanfschulz.com
 

Looking for New Financing Strategies to Fund Your Growth Plans?  Are you thinking about your 2009 growth plans?  Want to acquire more schools or add new programs? Financial strategies and resources need to be part of the planning. Find out how to prepare and present your plan to increase your probability for success. susan@susanfschulz.com

CREATE A CUSTOMER SERVICE CAMPUS ENVIRONMENT.

October 6^th is the start of Customer Service week. How does that affect your school?  It’s a reminder to create a customer/student service campus environment by focusing on your students and the faculty and staff that impact them.  Without  students there is no school. Without happy students there is no referral market or school growth.

Offer Great Career Services Regardless of the Size of Your Budget and Personnel.  You can benefit from services that offer a huge variety of employment training materials for students, grads, and instructors. Use proven resources to build a placement department that gets results. For no-charge catalog: www.jist.com/shop/web/catalogs. For more information: bnewborn@jist.com

Increase Enrollment. Increase Placement. Become an Approved Testing Site.  There are National Certifications for programs like Phlebotomy, EKG, and others that typically do not require licensing.  You can structure your programs to meet certification guidelines so your grads can qualify to take these tests.  You can also seek approval to become an Approved Testing Site.  The traffic  that is generated  means more people will  learn about your school and the programs they may want to enroll in next.  For details and 3 no-fee magazines just for allied health career schools contact: sfsa@NHANOW.com

Offer the Right Campus Housing and Increase Enrollments.   Are your programs short enough to attract students willing to temporarily move  from a distance? Or are they long enough that students want to locate  to your area?  Or do your students have  unique and different housing requirements? You’ll want experts to take the hassle out of your student housing needs and make it easy for all students to enroll.  thorning@housingservices.com 

Improve Your Placement Rates.  Increase Your Placement Services. There are NO FEE online ways to post and manage student resumes on multiple job boards. Students can also get assistance in their job search, resume writing, interviewing, and salary negotiations.  And the benefit - you get placement results.  Find out how to link to www.gadball.com  kduarte@datafrenzy.com

BUILD AN INFRASTRUCTURE TO KEEP PACE WITH YOUR GROWTH

Benefit from the best practices that already exist to help ensure you’ll keep your doors open.
The schools that have been around are built on a strong foundation with effective organizational structure and plans to know how you are doing. It takes the expertise of specialists and not doing everything yourself.

Find out if Your Prospective Students Have the Ability to  Turn into Grads.  Use proven admissions tests during the admissions process. Many regulatory bodies require that admissions tests be administered to Ability-To-Benefit students and for certain programs. No need to create your own test when there are companies that have proven entrance exams and provide the standard pass scores too.  sfsa@wonderlic.com

Use CPAs Who Specialize in Education Services.  Just starting the accreditation process or already accredited and Title IV approved?  You’ll  need financial aid audit services, consulting, resolutions to compliance issues, and well trained staff. Ask about SFA Audit Seminars - comprehensive programs that cover the latest regulations and best practices for federally-funded student loan audits. These seminars sell out!    Get the  details  at ACCET in San Antonio. If you are going to TRACS in Nashville ask about a full-day complimentary consultation offer or contact bhinderliter@ddfcpas.com

Win Up to $1000 Worth of Scrubs or Lab Coats at the January NCAHE Conference    Enter to win two prizes: $1000 worth of scrubs or lab coats or $500 in scrubs or coats. You qualify if you  offer nursing or allied health programs that require students to use medical supplies and uniforms. Just email a list of each course and the exact  type and number of medical supplies needed. Include your name and title, school name, student population, and contact information.   Gbrauchie@medline.com 

Enjoy Hassle-free Title IV Approval Applications.  No need to go through the USDE approval process on your own.  There are experts who can assist you to complete the application and deal with all the approval issues. Ask about no cost training seminars and monthly webinars on critical financial aid issues.   sfsa@gotodja.com

Discover How to Benefit in Today’s Real Estate Market.  Is your lease coming due? Does your school business plan require adding more space?  Are you considering how to lock in a long-term lease to benefit from current real estate opportunities?  Like other school owners your focus is on running your school. That’s the reason to rely on real estate leasing experts to manage your growth, location selection, build-out requirements, and more. For details: susan@susanfschulz.com

Don’t Let “Employee Problems” Plague Your School.  A strong school is built on a strong team of people.  Assessments are amazing tools to hire and motivate your staff, reduce employee turnover, and enhance the skills and abilities of people who have been with you a long time. Assessments can be used to deal with conflict and organizational issues.  Want to see some incredible sample reports about employee performance indicators? Click here:  www.munosummers.com/samples.htm.  Want to talk with someone about details? sfsa@munosummers.com

Offer Students Affordable Scrub Sets  

Challenged by the need for easy-care scrub sets that are in stock? Like most allied health schools you also need a range of sizes from XS to 6X and of course a choice of colors.  Be sure that scrubs have  embroidered logo options so your school name gets seen throughout town. Choose a company, like Knight Education, that offers scrubs for all Allied Health programs including Dental Assisting, Respiratory Therapy, Surgical Tech, Pharmacy Tech, Massage Therapy, Nursing, and Medical Assisting.  2jennifer@knightonline.com

Train Your Staff for Advancement.  Do you have loyal employees ready to take on new leadership roles but who lack some important skills?  You don’t have to limit staff opportunities or school growth.  Plan on offering the right training so staff will develop the expertise needed to move up. The best staff training at a busy school is online. Find out the range of programs to train your staff to reach the next level. Ask for a list.   sfsa@maxknowledge.com 

Leave HR Issues to Others So You Can  Focus on Enrollments and Student Success   Do you spend too much time  handling payroll? learning  employment laws?  developing employee handbooks?  Find out how to save time and head off HR risks when you outsource your human resources.  susan@susanfschulz.com

Is Your Staff Spending Too Much Time Looking for Student File Information? Reduce the Costs of Managing Leads and Searching for Lost Documents.  Discover software that manages leads, student records, and more. Take a look at a NO FEE on-line demo. sfsa@cerpm.com

Reduce Student Loan Cohort Default Rates.  If you have this problem it can be solved with “LoanTracker and an in-school loan awareness program, “StudentLoanChoices.” You’ll want to keep up-to-date with ways to deal with cohort default rates. There’s a no fee newsletter. www.horizoned.com/Newsletter.html    sfsa@horizoned.com 

Manage Your Student Records From Leads Through Graduation. Imagine being able to track your students wherever they are in their training. And imagine that happening in a few seconds rather than minutes or hours.  You can create your own software but why when there is a company that offers easy-to-use software and a customer-service staff to ensure successful set up, training, and support.  daniel@DiamondD.biz

STAFFING SERVICES

• Ask for a list of high-paying career school openings throughout the U.S.
• We locate “superstar” candidates to fill your director and corporate level openings.
• Need an “interim” president?  If you are an investor, new to the career school sector, or want to bring your school to the next level we bring you the right experts.

susan@susanfschulz.com

SCHOOLS FOR SALE.

Accredited Title IV Approved Cosmetology Schools, Ohio.
Proven successful cosmetology school with two campuses  and strong presence in the community for over 30 years.  Ability to add branches. Sound policies and  procedures allow operation on a lean staff.

Ask for Confidentiality Agreement # 1080 for more information.

Licensed Allied Health School with Over 10 Popular Programs, Florida

Variety of programs plus 8 continuing education courses and is approved as nursing assistant licensing test site. Bi-lingual campus located on highly trafficked thoroughfare. $75,000 worth of new equipment, furnishings, and fixtures. Poised for accreditation. Turnkey.

Ask for Confidentiality Agreement # 1081 for more information.

susan@susanfschulz.com

ABOUT US

We have been consultants to career school and college decision makers for over 14 years. Our staff assists with licensing and accreditation, school development services, director-level recruitment, and school divesting and acquisition. Our clients are located throughout the U.S. and abroad.

OFFERINGS and OPPORTUNITIES

See Us

We’re staying in Florida. It’s hurricane season!

Staffing Assistance
susan@susanfschulz.com
 

New School, Licensing, Accreditation, and Compliance Assistance
Licensing or accreditation analysis

To Contact us: susan@susanfschulz.com