Newsletter for Career School and College Decision Makers

From: Susan F. Schulz & Associates, Inc. and Schools for Sale International, Inc.
www.susanfschulz.com
info@susanfschulz.com

May 2008 Tips

REAP THE BENEFITS WHEN YOU FOCUS ON STUDENT NEEDS.
 

Adult students are highly motivated to gain training, very demanding, and  a ready market to fill your classrooms. When your students are successful your school benefits financially and as an institution. You have great opportunities to learn the secrets of school success by attending the Career College Association (CCA) conference. Can’t be there? Learn from the same school experts using the contact information and offerings below.


                 LEARN WHY FOR-PROFIT CAREER SCHOOLS DO A BETTER JOB.

(Better than the public and non profits in many areas.)

 

Depend on Publications with Answers. No need to get stuck with problems. There are solutions -- answers about how to respond to difficult admissions questions, how to motivate your staff to work as a team, how to function in an Internet-driven world, and more. Ask for a sample copy of the Career Education Review—your source for information, ideas, research and inspiration. cer@workforce-com.com. Editor Michael Cooney will be giving curriculum tips at CCA.

 

Gain Solutions From Experts Who Understand the Career School Sector. It’s easy to find out how other schools handle the very same problems you deal with. Subscribe to publications that carefully research every issue and provide solutions that work. Learn the trends you should know! Code “SFSA” will get you a complimentary issue. If you are at CCA stop by Booth # 321 and pick up a copy. Ask about many new products being offered. sfsa@careercollegecentral.org
 

FOR PROFIT SCHOOLS ARE NOT SHY ABOUT ADVERTISING

 

Enrolling the right students is essential to private career schools. It means advertising has to be an art and a science.  And it requires knowing who your students are and what they want.

 

Learn the Admissions Secrets of Top Performing Schools.  Ask for Marketing Practices of Top Performing Schools and you’ll discover marketing strategies of the best schools. You’re also invited to hear The Fortune Tellers Guide to Strategic Marketing  presented at CCA. Can’t be there? Ask for a summary with practical, do-able, and low- or no-cost ways to improve enrollment immediately. sfsa@enrollmentresources.com
 

Prepare Your Next Admissions Agenda in 30 Seconds. Yes, it will take just 30 seconds to prepare a productive meeting using the right Contact Management software! You can get lead reports by sources, number of appointments set, number of call backs made, interviews, and other activity. This information is available at your fingertips with no hardware or complex IT software to deal with.  See this NEW solution and get a first-hand user's perspective.   John Reddy, President and owner of 3 schools, will talk to you about how Training Masters has changed his business. Request an appointment at CCA. Time slots are limited. And be sure to attend President Girondi’s great CCA talk on ROAR! sfsa@trainingmasters.com 

 

Install a “Greeter” on Your Website Just Like at Wal-Mart.  School owners who have added proactive chat to their websites have seen up to a 300% increase in enrollment!!  With this new technology your leads enjoy an active, interactive, and fun experience on your website. All this while their contact information gets collected and a phone call placed directly and instantly to them. Try it. You’ll be amazed. Click on “Chat Live Now” on the left side of the page  at www.getstarts.com . sfsa@getstarts.com

 

Reach Internet Leads in 2 Minutes. Sound impossible? If you’re at CCA you can see a demo showing how Becker Connect turns web leads into phone calls instantly. (Booth 232.)  Learn more about why prospective students like to be contacted quickly.  Ask about Becker Media Notes. This online newsletter tells you who reads print ads, the future of radio ads, and why blogging and IM-ing are showing double digit growth. Ask sfsa@beckermedia.net

 

Receive calls from hundreds of qualified leads a week. What would they look like?   You really need to know who you want to reach in order to plan effective marketing. It’s about focus.  Ask marketing specialists who focus on targeting your ideal students. Hear what Richard Baumer has to say at CCA or email him.  rbaumer@ven.com

 

Supercharge Your Direct Marketing Efforts with Click to CONTACT!  It’s an Online response option that delivers leads to your admissions team in real-time. Ask for a demo at CCA, Booth # 327 or email your request.  Check out the website for samples of how successful schools are marketing using letters, surveys, postcards and more.    sfsa@contactdm.com

 

Find Out The Technology and Internet Sites High-school Students Really Trust.  If the new millennial generation is your market you’ll want to know. Ask for NO FEE samples of successful high school marketing or call 1-800-968-5798. Or stop by SW Direct booth at CCA. By registering at the booth you’ll be eligible to win a $100 American Express gift card and receive a package of student recruitment direct marketing samples. khaverly@swdirect.com

 

Learn if TV Should be Part of Your Marketing Plan.  Listen to what other school owners have to say about using videos on TV, in lobbies, and elsewhere. Click on www.leadadvantage.us/lead/leadtestimonials.htm  to hear about benefits from videos and the specialists who create them.  Ask Phillip Moore how to make that happen. 501-687-5323, Ext. 227. phillip@leadadvantage.us 

 

ADD NEW  PROGRAMS  TO TRAIN FOR BOOMING INDUSTRIES.

 

It takes planning to create training programs to meet tomorrow’s workplace needs  Do you know that the U.S. Organic Food Industry is growing at the rate of 20% to 30% each year? Certificate and diploma courses will be needed in Organic Agriculture.  Alternative Energy has created new careers and areas of study. Are you preparing students for a Global 21st Century World?

 

Add New courses or Short-term Occupational Programs Quickly. It’s easy for schools of any size to add new courses or programs. Choose from hundreds of individual proven and approved courses that can be used to develop new occupational programs. Courses also available for online and via distance education delivery. You can start programs with only one student. No minimum orders required.  Ask for details and a NO FEE course list. sfsa@academyoflearning.com

 

Offer  Turnkey Video Game Design Programs.  Attract the Millennial Generation.   And add a sweetener -- Video Game Design Programs with courses approved for college credit!! You can build a strong high school market plus attract IT professionals tired of the IT world. Use Code “SFSA” for a NO FEE Live On-line demonstration. sfsa@gameinstitute.com

 

Train Students for Public Health, Nutrition, and Environmental Health  -- Careers That are in Growing  Demand.  It’s easy to offer training programs to meet the employment needs of tomorrow. Contact specialists to be sure you meet curriculum requirements. Makes compliance easier and employers satisfied. Get the details at CCA, Booth #200 or  aweisman@jbpub.com

 

Improve the Efficiency of Your “Book Store” Staff.  Especially when they are working on your nursing and business programs. Streamline your course packs.  Benefit from services to customize your teaching materials and provide assistance with copyright clearance. You can get both copyrighted and non-copyrighted materials and out-of-print books in your choice of binding. Use “need extras” forms for additional copies within 48 hours!  Mention SFSA for NO FEE consultation. lliggin@ladcustompub.com
 

Buy a Turnkey Career School.  Attract highly motivated mature students looking for compressed career training. This offer includes a complete package for success. Get everything you need to duplicate a 12-year old business school with short programs, great placement rates, and that attracts mature students. Selected states still available. Or ask how to buy the program package for your existing school. tim@usefultraining.com
 

REACH STUDENTS FLOCKING TO ONLINE EDUCATION.

 

Two years ago 500 people per month requested information about online colleges. Now the number is closer to 5,000 a month. The Internet, involvement of traditional colleges, employer recognition, and increased scholarship opportunities account for the increase in online education.

 

Don’t Give Up Your Future in Online Courses To Your Competition. No need to sit on the sidelines while your competitors enroll online students that should be yours. Read this free report showing turnkey solutions to quickly capture your share of the exploding distance learning market: www.edtekservices.com/index.asp?subcat=2.1&cat=2. Or request a free “Online Opportunities Analysis” with the best courses to offer in 2009. sfsa@edtekservices.com

 

Online Classes Can Transform Your School.  Ask Gatlin Education Services how easy it is to join the online trend in education and broaden your market of potential students. As a partner Gatlin directs students to you. Offer online certificate programs before your competitors do. Turnkey curriculums range from health care to hospitality and even skilled trades. Click here for more information or email: turnkeysolutions@gatlineducation.com 

 

INCREASE SCHOOL PROFITABILITY.

 

Focus on streamlining and efficiency. Discover how to operate at higher levels of quality and productivity.

 

Feeling the Impact of the Student Lending Crisis? Alternative Financing – Now’s the Time to Know Your Options.  Tighter student loan requirements and other private lending issues can cause schools to turn students away.  Learn what Sean Steinmarc has to say at CCA or email him requesting alternative student financing options. sfsa@tfccredit.com  

 

Experiencing  Tuition Assistance Challenges? You don’t have to turn qualified students away. Whether you are Title IV approved or not, student financing is a growing concern. Every school needs a variety of tuition financing sources. There is a company that guarantees financial servicing. Find out how they can increase your monthly billing and collection income. sfsa@jenamae.com 


Tax and Financial Planning Are Essential When Running a Career School.  Successful development is all about knowing your options, opportunities, challenges, and especially your current financial positions, tax planning, budgeting, audits and other regulatory requirements. Choose a firm that offers it all. barry@glasser-cpa.com
 

Turn Your Collections Into Dollars$.  You can generate immediate revenue to your net profits. Sell your charged-off student loans. You’ll want a company that has customer-friendly debt buyers. Get information about a firm that buys charged-off accounts that have been through your collection process. cfridken@rjmacq.com
 

Want New Financing Strategies to Fund Your Growth Plans? Are you finalizing your 2008 growth plans?  Financial strategies and resources need to be part of the planning. Find out how to prepare and present your plan to increase your probability for success. dmg@pathpartnersllc.com

 

EASY RETENTION TECHNIQUES:

FOCUS ON STUDENT SATISFACTION AND SUCCESS.

 

Structure your school so students have amazing experiences. They’ll tell their friends and family. Referrals make the best students.

 

Get 3 No-fee Healthcare Educator Publications.   A newsletter especially for owners of allied health schools. Gain a competitive edge plus increase placement and admissions when your grads pass national certification exams offered by NHANOW.  Learn how certification increases your placement, admissions, and employer satisfaction. sfsa@NHANOW.com

 

Create a Great Placement Department Even With Limited Budget and Staff. Benefit from companies that offer a huge variety of support materials for students, grads, instructors, and to build a placement department that gets results. For no-charge catalog: www.jist.com/shop/web/catalogs. For more information: bnewborn@jist.com

 

Take the Hassle Out of Housing.  Are your leads at a distance from your school? When they ask you about housing do you give them a list of local hotels and then wonder why they don’t enroll? There are campus housing experts who can work with you to offer on or off-campus housing customized to meet your needs. Ask about student scholarships.  thorning@housingservices.com 

 

Increase Your Placement Services. Raise your placement rates. There are NO FEE online ways to post and manage student resumes on multiple job boards. Students can also get assistance in their job search, resume writing, interviewing, and salary negotiations.  And the benefit - You get placement results.  Find out how to link to www.gadball.com  sfsa@datafrenzy.com

 

REDUCE YOUR EXPENSES.

 

A strong infrastructure and operational base will save you money and time.
 

Win Up to $1000 Worth of Scrubs or Lab Coats.  Great opportunity for schools that offer nursing programs or any allied health courses that require students to use medical supplies and uniforms. First Prize is  $1000 worth of scrubs or lab coats and Second Prize  is $500 in scrubs or coats. To enter just email a list of each course you offer and the exact  type and number of medical supplies needed. You must include your name, school name, student population, and contact information. Need not be present to win.   Drawing will take place at CCA on the last day. Gbrauchie@medline.com 

 

Don’t Let “people problems” plague your school.  Assessments are an amazing tool to use to hire and motivate your staff, reduce employee turnover, and enhance the skills and abilities of people who have been with you a long time. Want to see some incredible sample reports about employee performance indicators? www.munosummers.com/samples.htm.  You can do things the same old way or discover why assessments are a unique way to solve your staffing problems. For details: sfsa@munosummers.com

 

Keep Scrub Sets Affordable for Students. Knight Education offers easy-care scrub sets in stock from  size XS to 6X in multiple colors.  Ask about the embroidered logo option so your school name gets seen throughout town. Scrubs are available for all Allied Health programs including Dental Assisting, Respiratory Therapy, Surgical Tech, Pharmacy Tech, Massage Therapy, Nursing, and Medical Assisting. 2jennifer@knightonline.com

 

Use CPAs Who Deliver the Audit Services You Need. Title IV approved schools need the highest quality financial statement auditing, compliance auditing and tax consulting services possible. Ask about SFA Audit Seminars - comprehensive programs that cover the latest regulations and best practices for federally-funded student loan audits. These seminars sell out! July 14 -16 Las Vegas and September 3 – 5 in Boston. For more information check out Booth # 238 at CCA and register for a special prize! Or contact bhinderliter@ddfcpas.com

 

Need Assistance with Title IV Approval Applications?  New to the USDE approval process?  No need to go it alone. Ask third party financial aid servicing and consulting specialists for assistance with completing the application and dealing with all the approval issues. Help celebrate Deborah Johns’ 20th anniversary by meeting them at CCA Booth # 633 and entering a drawing for a digital camera.  Also ask about monthly webinar training.  You’ll wonder how you managed financial aid without them.  sfsa@gotodja.com

 

Train Employees To Retain Employees. Create a great school environment by keeping your faculty and staff trained and up-to-date.  Training says you value staff efforts and are willing to provide the tools for them to be successful. Not sure? Try no-charge training webinars and tutorials. At CCA hear President Amir Moghadam talk about the return on investment of faculty development. Gary Meers will talk about retaining faculty. sfsa@maxknowledge.com 

 

Be Prepared if There is an Employee Complaint.  Knowing Employment Laws is Vital, Especially if your schools are located in different states! It’s amazing the potential risks that a school can encounter starting from when you hire faculty or staff to when employment ends.  Find out what you don’t know, how to head off risks, and how easy it is to outsource your human resources. rbrenner@oasisadvantage.com

 

Reduce the Costs of Managing Leads and Looking for Lost Documents.  Discover software that manages leads, student records, and more. Your staff doesn’t have to spend hours looking for files and going through piles of papers. Take a look at the NO FEE on-line demo. sfsa@cerpm.com

 

Simplify Default Prevention.  There’s default prevention web software that allows access to key information with just a few key strokes. Ask about a simplified desktop “Cohort Calculator™” It’s the best way to project cohort rates plus track grace and delinquent borrowers, pending deferment and forbearance applications, and skip tracing requirements. Keep up-to-date with a no free newsletter. www.horizoned.com/Newsletter.html    sfsa@horizoned.com 

 

Manage Your Records the Right Way. School Management Software can be the right answer to paperwork and student record management nightmares. You can create your own software but why – when there is a company that offers easy-to-use software and a customer-service staff to ensure successful set up, training, and support. sfsa@diamondd.biz 

 

STAFFING SERVICES

  • Ask for a list of high-paying director positions throughout the U.S. Some pay up to $225,000.
  • Tell us about your openings.  We locate “superstar” candidates to fill your director-level and corporate positions.
  • Need an “interim” president?  If you are new to the career school sector or want to boost development of your school we locate the right experts.

susan@susanfschulz.com

SCHOOLS FOR SALE.

 

Accredited Title IV Approved Cosmetology Schools, Ohio.
Proven successful cosmetology school with two campuses  and strong presence in the community for over 30 years.  Ability to add branches. Sound policies and  procedures allow operation on a lean staff.

Ask for Confidentiality Agreement # 1080 for more information.

 

Licensed Allied Health School with Over 10 Popular Programs, Florida

Variety of programs plus 8 continuing education courses and is approved as nursing assistant licensing test site. Bi-lingual campus located on highly trafficked thoroughfare. $75,000 worth of new equipment, furnishings, and fixtures. Poised for accreditation. Turnkey.

Ask for Confidentiality Agreement # 1081 for more information.

 

susan@susanfschulz.com

ABOUT US

 

We have been consultants to career school and college decision makers for over 14 years. Our staff assists with licensing and accreditation, school development services, director-level recruitment, and school divesting and acquisition. Our clients are located throughout the U.S. and abroad.

OFFERINGS and OPPORTUNITIES

See Us

Career College Association Exhibitor: June 25, 26, 27, Las Vegas

Florida Association of Private Career Schools & Colleges: Fort Lauderdale, July 23-25

 

Staffing Assistance
susan@susanfschulz.com
 

New School, Licensing, Accreditation, and Compliance Assistance
Licensing or accreditation analysis

To Contact us: susan@susanfschulz.com