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Newsletter for Career School and College Decision Makers
From: Susan F. Schulz & Associates, Inc. and Schools for Sale International, Inc.
www.susanfschulz.com
info@susanfschulz.com
March 2008 Tips
WHAT’S THE CORNERSTONE TO YOUR SUCCESS?
What makes a career school successful? Answers: Qualified enrollments, great training, student success, and monetizing operations. When obstacles get in the way we suggest you ask experts for solutions. Regardless of school size, your challenges have been solved by others. Find out how from the sources shown below.
UNDERSTAND TRENDS IN THE CAREER SCHOOL SECTOR.
Learn about issues career schools face regardless of size. Read about trends that impact on the career school sector, learn about programs you should be considering, and strategies for reaching the teen to senior citizen markets. The information you need is in a magazine just for career schools and colleges. Code “SFSA” will get you a complimentary copy. sfsa@careercollegecentral.org
ATTRACT STUDENTS.
Learn What’s New in Admissions That Can be Used by Any School. And spend some time in Orlando at the annual Orlando Admissions Boot camps April 8th . Marketing experts Gregg and Shane offer a lively interactive workshop so your new and seasoned reps learn practical ways to increase leads for less money. Set up your entire marketing year in one day. Ask for special SFSA rates. sfsa@enrollmentresources.com
Want to Enroll 30 to 50 Additional Students This Year? Making this happen is as easy as getting your admissions staff to read Commitment Based Admissions, a training manual geared to new admissions staff and to sharpen the skills of your veteran reps. Your staff will learn the skills to enroll at least one additional student for every ten leads you get. Order on line. The first 20 schools to order in April receive a one hour phone consultation with the author. For details and to order: www.AdmissionsNow.com. Questions and inquiries: sfsa@AdmissionsNow.com
Reduce the Time to Reach Internet Leads. How would you like to reach your Internet leads in less than 2 minutes? Sound impossible? Becker Connect turns web leads into phone calls instantly. Schools report that prospective students are very happy to be contacted so quickly. Find out how. Ask about Branding, too. A strong brand will generate inquiries even when you’re not advertising. Ask for a NO FEE brand audit. Plan to create your special “look.” sfsa@beckermedia.net
Focus on Target Marketing. Who are your ideal leads? Do they change depending on your programs? Is there a valuable market you never considered? The best way to use your marketing dollars is to reach the leads most likely to enroll. Once you know your target audience you can plan cost-effective ways to reach them. Ask marketing specialists who focus on attracting your ideal students. rbaumer@ven.com
Ensure Qualified leads From Your Own Website. How many leads come from your website? How many do you miss? There is technology to reach ALL your website leads instantly. Plan to maximize your website opportunities. Ask for a NO FEE demonstration from GetStarts. 1-800 508 1958. sfsa@getstarts.com
Make Videos Part of Your Marketing Plan. Ever look at lobby videos, infomercials, and website videos and wished they were promoting your school? Find out how videos can benefit your school. Ask Phillip Moore how to make that happen. 501-687-5323, Ext. 227. phillip@leadadvantage.us
Quick Responses Turn Leads Into Students. Reach your leads before your competition. There’s a service that sends your school information to online prospects instantly. Find out about “Live Chat.” It’s like online direct mail! sfsa@contactdm.com
Find Out Proven Ways to Reach High School Students. Everyone wants to know how to attract high school grads. Or when to start contacting them. What really works? My Space? YouTube? Text messaging? Find out which high school students to contact and what teens really do respond to. Ask for NO FEE samples of successful high school marketing or call 1-800-968-5798. khaverly@swdirect.com
ADD NEW TRAINING PROGRAMS TO ATTRACT MORE STUDENTS.
Streamline Your Course Packs. Improve the efficiency of your “book store” staff, especially when they are working on your nursing and business programs. There are services to customize your teaching materials and provide assistance with copyright clearance. You can get both copyrighted and non-copyrighted materials and out-of-print books in your choice of binding. Use “need extras” forms for additional copies within 48 hours! Mention SFSA for NO FEE consultation. lliggin@ladcustompub.com
Buy a Career School Opportunity. Becoming a school owner is easy when you buy the complete package for success. Get everything you need to duplicate an 11-year old business school with short programs, great placement rates, that attracts mature students. Selected states still available. Or ask how to buy the program package for your existing school. tim@usefultraining.com
Do Your Programs Attract the Millennia Generation? They love Video games!!! Find out about turnkey Video Game Design Programs. You’ll attract the high school market plus “seasoned” folks from the IT world who want a change. Use Code “SFSA” for a NO FEE Live On-line demonstration. sfsa@gameinstitute.com
Train Students for Emerging Jobs. It’s vital to plan to add training programs to meet the employment needs of tomorrow. These include Public Health. Be sure you meet curriculum requirements so students are prepared to take the National Board of Public Health Examiners certifying exam. Jenn Solomon has the details. aweisman@jbpub.com
EXPAND YOUR MARKET WITH ON-LINE DISTANCE EDUCATION.
“Students are flocking to online study as a flexible way to work for a degree.”
“Preparing for a new career is more convenient and affordable than ever with distance education.”
It’s Time to Offer Online Degrees. Are you already offering associates degree programs and higher? Would you like to attract more students and make it easier for them to complete courses but are not sure about the next step? With the right experts you can add distance education courses, programs, or an entire division! Use Code “SFSA” for a NO FEE analysis and start a conversation about tapping into online opportunities. sfsa@edtekservices.com
Online Classes Can Transform Your School. Offer online certificate programs before your competitors do. With Gatlin Education Services you can discover how easy it is to join the online trend in education and broaden your market of potential students. Contact us to learn more about how to extend your reach. Get a list of turnkey curriculums and discover what it takes to appeal to the distance education generation. Click here for more information or email: turnkeysolutions@gatlineducation.com
Any Sized School Can Add New On-Line Programs and Courses Quickly. You really can offer high-demand online courses or programs. And it doesn’t have to take a lot of work. Many courses, like software training, usually don’t have to be licensed (check your state). You can order on-line courses on demand and only pay for the students who enroll. Ask for a NO FEE course list. sfsa@academyoflearning.com
INCREASE PROFITABILITY.
Feeling the Impact of the Student Lending Crisis? Alternative Financing – Now’s the Time to Know Your Options. Tighter student loan requirements and other private lending issues can cause schools to turn students away. Learn more alternative student financing options. sfsa@tfccredit.com Get the update on financing programs that support sub-prime students and recourse lending. www.tfccredit.com/news/
Financial and Tax Planning Are Essential When Running a Career School. You’ll want to know all your options, opportunities, and challenges when evaluating growth opportunities, current financial positions, tax planning, budgeting, and of course regulatory compliance. Choose a firm you can talk to. barry@glasser-cpa.com
Turn Your Collections Into Dollars$. Plan to generate immediate revenue to your net profits. Sell your charged-off student loans. You’ll want a company that has customer-friendly debt buyers. Get information about a firm that buys charged-off accounts that have been through your collection process. cfridken@rjmacq.com
Want New Financing Strategies to Fund Your Growth Plans? Are you finalizing your 2008 growth plans? Financial strategies and resources need to be part of the planning. Find out how to prepare and present your plan to increase your probability for success. dmg@pathpartnersllc.com
RETAIN STUDENTS. INCREASE PLACEMENT.
Student services are the secret to student success and great completion and placement rates.
Build a Successful Career Services Department with the Right Tools. Placement is a challenge to most schools yet often career services departments are understaffed and consist of just a job board listing. You can have a Great Placement department even if your staff and budget are limited. There are companies that offer a huge variety of support materials for use by students, grads, instructors, and to build a placement department that gets results. For no-charge catalog: http://www.jist.com/shop/web/catalogs. For more information: bnewborn@jist.com
Be Sure Your Allied Health Grads are Successful on the Job. Can they provide quality patient care? Do employers look to your school to staff their facilities? High placement rates and employer satisfaction will impact on admissions as well as placement. Allied health schools can gain a competitive edge plus increase placement when your grads pass national certification exams. Learn more about the importance of certification. Get 3 no-fee issues of newsletter using SFSA code. sfsa@NHANOW.com
Expand Your Enrollments by Expanding Your Housing Options. Many of your potential students probably live beyond 25 miles of your campus. Did you know that students are willing to temporarily move to schools with really unique programs. To attract them you’ll need to offer housing. Ask for assistance with customized student housing designed for your school and student needs. thorning@housingservices.com
Guide Your Students to the Right Job. Getting a job is the major reason students enroll in school. What does your career services department do? There are NO FEE online ways to post and manage resumes on multiple job boards. Students can also get assistance in their job search, resume writing, interviewing, and salary negotiations. You get placement results. Find out how to link to www.gadball.com sfsa@datafrenzy.com
MAXIMIZE YOUR RETURNS.
A strong infrastructure and operational base will save you money and time.
Are “people problems” plaguing your school? Every organization has staffing issues. School owners’ top complaint is finding the right talent, keeping them, and getting staff to over perform. Employee assessments are a way to reduce employee turnover and enhance the skills and abilities of people who have been with you a long time. You can keep doing the same old thing or find out why assessments are a unique way to solve your staffing problems. For details: sfsa@munosummers.com
Benefit from a Computerized Management System with Just the Internet. Find out about a new STARS module that lets you track lead close rates by where you advertised. STARS modules also help you manage student records, registration, track student progress, placement, finances, and more. Any sized school needs this information and can benefit from STARS. Get details from no-fee web demonstrations. Ask for an invite to the next demo. sfsa@trainingmasters.com
Trying to Figure Out How to Supply Students the Best Scrub Sets at Affordable Prices? Knight Education offers easy-care scrub sets in stock from size XS to 6X in multiple colors. Ask about the embroidered logo option so your school name gets seen throughout town. Scrubs are available for all Allied Health programs including Dental Assisting, Respiratory Therapy, Surgical Tech, Pharmacy Tech, Massage Therapy, Nursing, and Medical Assisting. 2jennifer@knightonline.com
Use CPAs Who Understand Regulations. Always plan to have the best consultants. When it comes to accountants you’ll want a firm that knows Career School Audit and Compliance Requirements. Find out the benefits to you with a no-charge consultation. sfsa@lazarddana.com
How do you Stay Current With Title IV Requirements? Ever wonder if your financial aid director has all the answers? Staying current with Title IV is a challenging necessity. Find out the importance of using experts when it comes to financial aid and Title IV management. sfsa@gotodja.com
10% PLUS off Your Medical Supplies Order. Benefit from one-stop shopping, streamline your ordering, and reduce invoicing and staff time. For a 10% discount on your next order use Code GOLD08-00462 when you check out. You’ll also get no-charge shipping on orders over $75.00! Gbrauchie@medline.com
Knowing Employment Laws is Vital to Your School Success. Are you prepared if there is an employee complaint at your school? It’s amazing the potential risks that a school can encounter starting from when you hire faculty or staff to when employment ends. Find out what you don’t know, how to head off risks, and how easy it is to outsource your human resources. rbrenner@oasisadvantage.com
Losing Time Searching for Lost Records? Discover software that manages leads, student records, and more. Your staff doesn’t have to spend hours looking for files and going through piles of papers. Take a look at the NO FEE on-line demo. sfsa@cerpm.com
Default Prevention Can be Simplified. There’s default prevention web software that allows access to key information with just a few key strokes. Ask about a simplified desktop “Cohort Calculator™” It’s the best way to project cohort rates plus track grace and delinquent borrowers, pending deferment and forbearance applications, and skip tracing requirements. sfsa@horizoned.com
Save Time and Money When Managing Records. School Management Software can be the right answer to paperwork and student record management nightmares. Look for customer-service oriented staff to ensure successful set up, training, and support. sfsa@diamondd.biz
Keep Employees Happy to Keep them At Your School. Ever wonder why your best instructors or staff leave for another school? It’s easy to keep them satisfied and productive by providing meaningful learning opportunities. Training says you value their efforts and are willing to provide the tools for them to be successful. Check out the convenience of On-line courses. For NO FEE on-line Tutorials: www.maxknowledge.com/freetutorials.php Or send your staff to conferences like The 5th Annual Best Practices and Great Ideas Conference in April. For more information: sfsa@maxknowledge.com
STAFFING ASSISTANCE
- Planning on a career or location change? Our director-level positions pay up to $225,000. Ask for a list of high-level openings throughout the U.S. and to receive updates.
- We assist school owners and investors to locate “superstar” candidates to fill your director-level and corporate positions.
susan@susanfschulz.com
OUR QUALIFIED BUYERS MAY BE LOOKING FOR YOUR SCHOOL.
There’s a surge of interest in career schools driving investors, individuals, and school owners to contact us with specific acquisition requests. Your type of school may be on their wish list. Ask us for a copy of requests for schools in your state.
susan@susanfschulz.com
ABOUT US
We have been consultants to career school and college decision makers for over 14 years. Our staff assists with licensing and accreditation, school development services, director-level recruitment, and school divesting and acquisition. Our clients are located throughout the U.S. and abroad.
OFFERINGS and OPPORTUNITIES
See Us
Career College Association Exhibitor: June 25, 26, 27, Las Vegas
Staffing Assistance
susan@susanfschulz.com
Compliance Assistance
Licensing or accreditation analysis
To Contact us: susan@susanfschulz.com
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