Newsletter for Career School and College Decision Makers

From: Susan F. Schulz & Associates, Inc. and Schools for Sale International, Inc.
www.susanfschulz.com
info@susanfschulz.com

July 2008 Tips



CAREER SCHOOLS MAY BE THE BEST OPTION

TO PREPARE A COMPETITIVE WORKFORCE
 

Leaders in the career school sector play a vital role in educating specialists for the workplace. Regardless of size, your school plays a part. This makes it essential to stay current on issues, solutions, and resources.  The following are publications, webinars, conferences, and specialists all available to you.

 

LEARN WHY YOUR SCHOOL HAS TO BE PREPARED TO TRAIN STUDENTS

FOR THE JOBS OF TODAY AND TOMORROW.

 

Learn How to Deal with Problems You Haven’t Had Yet. Learning from others is the best way to avoid problems and save $$. There are publications that tell what new things schools are doing and how they overcome challenges. Regardless of school size, there are ideas, trends, and news that affect your school.  Ask for a  sample copy of Career Education Review—a publication just for career schools.   cer@workforce-com.com.

 

Find Out How Other Schools Handle the Same Problems You Have.  Gain solutions from experts who understand the career school sector. Subscribe to publications that carefully research every issue and provide solutions that work. Ask for a complimentary copy. After everyone on staff has read it, leave the magazine in your reception area so students and applicants see there are publications about career schools!  sfsa@careercollegecentral.org

 


LEARN HOW TOP CAREER SCHOOLS ADVERTISE!

 

To gain new enrollments you have to use new techniques, expand your market, and stay competitive – a challenge for every school. Discover the art and a science of advertising on the budget you have.  Learn why older students, veterans, and other markets can fill your classes. Use these resources to enhance admissions.

 

Develop Full Internet Marketing Capabilities at Affordable Prices.  Regardless of your school size you can benefit from a website that works for you and is seen by your prospects.  Hands-on and practical marketing experts will work with you to improve search engine and website optimization and promote your school through sites like YouTube, MySpace, as well as coach your admissions reps on how to respond to internet leads. sfsa@enrollmentresources.com
 

Reach Your Ideal Prospect!  “Lead Modeling” is a way to understand your current students so you know who your ideal leads are. Then you can customize your advertising to reach them. You’ll stop spending excess marketing $ on the wrong leads!  Ask for a demo. And ask about the 500 free extra pieces you can get with mail orders of 5000 or more.  justinl@contactdm.com

 

Go Green in Your Marketing Schemes.   Going green is not an option and starts with marketing.  Find out how to cut down on sending undeliverable mail, ways to recycle paper, and the benefits of soy-based inks! (Not edible.)  You’ll save $$ and the planet. Receive a package of student recruitment direct marketing samples, and learn how to go “green.” Call  1-800-968-5798, x 24, khaverly@swdirect.com

 

Turn Your Web Leads into Phone Calls Instantly. You can gain a competitive edge with Becker Connect. Get up to date about blogging and IM-ing and why it’s THE way to reach your new student market.  Ask about Becker Media Notes. This online newsletter gets you into the 21st century. sfsa@beckermedia.net

 

Increase Enrollment 300%.   School owners who have added proactive chat to their websites have seen up to a 300% increase in enrollment!!  Your leads enjoy an active, interactive, and fun experience with this new technology. All this while their contact information gets collected and a phone call placed directly and instantly to them. Try it. You’ll be amazed. It’s like a Greeter (a la  Wal-Mart) for your website. sfsa@getstarts.com

  

Improve Your Infomercials, Commercials, or Anything on a Screen.  There are specialists who will prove they can do a better job for you. They will run a head-to-head test against your current TV lead generation program.  At no charge.   Ask for details about how to make that happen. 501 765 0496.  phillip@leadadvantage.us

 

Gain Hundreds of Qualified Leads a Week.  What would they look like?   In order to plan effective marketing you need to know who you want to reach. It’s about focus.  Ask marketing specialists who focus on targeting your ideal students.  rbaumer@ven.com
 

 

UPDATE YOUR PROGRAMS TO MEET THE NEEDS OF OUR RAPIDLY CHANGING ECONOMY.

 

How are you adding or changing your programs to meet the needs of a world altered by technology, global competition, and new demographics – students who are “digital natives?”

 

Add New Courses or Short-term Occupational Programs Quickly. It’s easy for schools of any size to add new courses or programs. Choose from hundreds of individual proven and approved courses that can be used to develop new occupational programs. Courses also available for online and via distance education delivery. You can start programs with only one student. No minimum orders required.  Ask for details and a NO FEE course list. sfsa@academyoflearning.com

 

Offer Programs to Attract Highly Motivated Mature Students. Buy a Turnkey Career School that offers short term career training. Get details from current school owner.   Ask him for details about how to duplicate this 12-year old successful business school.  Selected states still available. tim@usefultraining.com
 

Add Programs That are in Growing  Demand -- Public Health, Nutrition, and Environmental Health.  Ask about text book Curriculum Mapping. Contact specialists to be sure you meet curriculum requirements. Makes compliance easier and employers satisfied. Get the details  from:  aweisman@jbpub.com

 

Attract the Millennial Generation.   Offer Turnkey Video Game Design Programs and add a sweetener -- Video Game Design Programs with courses approved for college credit!! You can build a strong high school market plus attract IT professionals tired of the IT world. Use Code “SFSA” for a NO FEE Live On-line demonstration. sfsa@gameinstitute.com

 


INCREASE YOUR ENROLLMENTS WITH DISTANCE EDUCATION.

 

Gas prices have pushed people to increasingly study online. In some career schools, online classes fill up immediately. There are even waiting lists!  Some schools have gone totally hybrid – that means a blend of online and face-to-face. Find out how you can easily offer online programs at your school.

 

Partner with an Online Provider Who Knows Small Schools. No need to sit on the sidelines while your competitors enroll online students that can be yours. There are companies who offer shared services so costs are split and you benefit from premium technology. A pay-as-you-go pricing model means you can have the exact same system as the largest career schools in the market without the upfront investment. Ask for details and Course Supplement Free Trials.  sfsa@edtekservices.com

 

Find Out About Ready-to-Run Online Programs. Online classes can transform your school and increase enrollment. As a partner Gatlin directs students to you. Ask Gatlin Education Services. Turnkey curriculums range from health care to hospitality and even skilled trades. Everything included. There’s also a new Grant Writing course.  Click here for more information or email: turnkeysolutions@gatlineducation.com 

 

 

STREAMLINE YOUR SCHOOL TO INCREASE PROFITABILITY.

 

Discover how to operate at higher levels of quality and productivity through streamlining and efficiency. Find solutions to student lending issues. Learn about financing and growth.

 

Head off the Impact of the Student Lending Crisis.  Now’s the time to know your options for Alternative Financing.   Tighter student loan requirements and other private lending issues can cause schools to turn students away.  Find out how Title IV students can get their tuition balance financed and how non accredited school students can get up to $20,000 in loans.  sfsa@tfccredit.com  

 

Ask Another School Owner How School Software Changed His Business. John Reddy owns three schools and will tell you how Training Master’s software fixed his school software problems and improved profitability.   Ask for a demo and phone consult.  If your market includes high school students ask about KlickerZ, a tool that motivates students to stay awake and aware!  sfsa@trainingmasters.com 

 

Put Together a Variety of Tuition Financing Resources. Don’t Turn Qualified Students Away. Whether you are Title IV approved or not, student financing is a growing concern. There is a company that guarantees financial servicing. Find out how they can increase your monthly billing and collection income. joshv@jenamae.com 

 

Improve the Efficiency of Your “Book Store” Staff.  Especially when they are working on your nursing and business programs. Streamline your course packs.  Benefit from services to customize your teaching materials and provide assistance with copyright clearance. You can get both copyrighted and non-copyrighted materials and out-of-print books in your choice of binding. Use “need extras” forms for additional copies within 48 hours!  Mention SFSA for NO FEE consultation. lliggin@ladcustompub.com


Get the Right Tax and Financial Planning to Effectively Run Your School.  Successful development is all about knowing your options, opportunities, challenges, and especially your current financial positions, tax planning, budgeting, audits and other regulatory requirements. Choose a firm that offers it all. barry@glasser-cpa.com
 

Turn Your Collections Into Dollars$.  You can generate immediate revenue to your net profits. Sell your charged-off student loans. You’ll want a company that has customer-friendly debt buyers. Get information about a firm that buys charged-off accounts that have been through your collection process. susan@susanfschulz.com
 

Locate New Financing Strategies to Fund Your Growth Plans. Are you thinking about your 2009 growth plans?  Want to acquire more schools or add new programs? Financial strategies and resources need to be part of the planning. Find out how to prepare and present your plan to increase your probability for success. susan@susanfschulz.com

 


FOCUS ON THE NEEDS OF STUDENTS AND EMPLOYERS.

 

Employers want skilled workers. Your role is to offer training to meet the demands of the 21st century workforce. And to create a school environment that meets the needs of adults who are constantly juggling their lives.

 

Increase the Employability of Your Allied Health Grads.  Programs like Phlebotomy, EKG, and others typically do not require licensing. So how do employers know your students are qualified? One way is to offer programs geared for grads to pass certification exams.  Your school can seek approval from certification agencies who offer exams. You’ll increase enrollments, retention, graduation, and placement!!!    Want an incredible resource? Ask for 3 no-fee magazines just for allied health career schools. sfsa@NHANOW.com

 

Create a Great Placement Department of Any Size.  You can offer great career services regardless of your staff or budge, Benefit from companies that offer a huge variety of support materials for students, grads, instructors. Use proven resources to build a placement department that gets results. For no-charge catalog: www.jist.com/shop/web/catalogs. For more information: bnewborn@jist.com

 

Increase Admissions with the Right Campus Housing.   There are campus housing experts who can work with your admissions department so that applicants’ housing needs are met. They also develop student life programs that impact on retention. And they work  with your financial aid department to coordinate the timing of funds. Find out about all the services offered by these housing experts.  thorning@housingservices.com 

 

Raise Your Placement Rates.  Increase Your Placement Services. There are NO FEE online ways to post and manage student resumes on multiple job boards. Students can also get assistance in their job search, resume writing, interviewing, and salary negotiations.  And the benefit - you get placement results.  Find out how to link to www.gadball.com  sfsa@datafrenzy.com

 


BUILD AN INFRASTRUCTURE TO KEEP PACE WITH YOUR GROWTH

 

Want to keep your doors open? It requires a strong foundation to build on with effective accountability and assessment plans to know how you are doing. It means gaining the expertise of specialists and not doing everything yourself. Benefit from the best practices that already exist!
 

Win Up to $1000 Worth of Scrubs or Lab Coats.  Do you offer nursing or allied health programs that require students to use medical supplies and uniforms? Enter to win two prizes: $1000 worth of scrubs or lab coats or $500 in scrubs or coats. Just email a list of each course you offer and the exact  type and number of medical supplies needed. Include your name and title, school name, student population, and contact information.   Drawing will take place August 29th.  Gbrauchie@medline.com 

 

Use Tested Admissions Tests at Your School. Find out if your prospective students have the ability to  turn into grads. Many regulatory bodies require that admissions tests be administered to Ability-To-Benefit students and for certain programs. No need to create your own test when there are companies that have proven entrance exams and provide the standard pass scores too.
sfsa@wonderlic.com

 

Find Out How to Benefit in Today’s Real Estate Market.  Your school business plan may require adding more space. Or your lease may be coming due. Or you may be considering how to lock in a long-term lease to benefit from current real estate opportunities. Like other school owners your focus is on running your school. That’s the reason to rely on real estate leasing experts to manage your growth, location selection, build-out requirements, and more. For details: susan@susanfschulz.com

 

Don’t Let “People Problems” Plague Your School.  Assessments are an amazing tool to use to hire and motivate your staff, reduce employee turnover, and enhance the skills and abilities of people who have been with you a long time. Want to see some incredible sample reports about employee performance indicators? Click here:  www.munosummers.com/samples.htm.  Discover why assessments are a unique way to solve your staffing problems. For details: sfsa@munosummers.com

 

Use Custom Tool Kits for Your Skilled Trade Programs.
It’s vital to get the best value and most variety in standard and customized Tool
Kits and equipment. High quality and inexpensive tools and equipment are ideal for any student or beginning technician. Knight Educational Products Division supplies tool kits and equipment to support a variety of applications and programs including HVAC/R, fiber optics, welding, automotive, electrical, electronics and A+ computer networking and more. Ask about custom tool kits and equipment options.  2jennifer@knightonline.com 

 

Use CPAs Who Specialize in Education Services.  Just starting the accreditation process? Are you accredited and Title IV approved?  You’ll  need financial aid audit services, consulting, resolutions to compliance issues, and well trained staff. Ask about SFA Audit Seminars - comprehensive programs that cover the latest regulations and best practices for federally-funded student loan audits. These seminars sell out! September 3 – 5 in Boston. For more information contact bhinderliter@ddfcpas.com

 

Complete Title IV Approval Applications Seamlessly.  No need to go through the USDE approval process on your own.  There are experts who can assist you to complete the application and deal with all the approval issues. Ask about monthly webinar training on critical financial aid issues.   sfsa@gotodja.com

 

Motivate Your Instructors. Some students think their teachers ARE the school so your faculty better be good. There’s nothing that motivates staff more than offering them training. Not sure? Try no-charge training webinars and tutorials. Training is online. That means staff can complete training when it is convenient to them.  sfsa@maxknowledge.com 

 

Focus on School Business and Enrollments and Leave HR to Others.  Knowing employment laws is vital, and handling payroll, developing employee handbooks, and more are essential for keeping quality employees. Find out how to save time and head off HR risks when you outsource your human resources.  susan@susanfschulz.com

 

Reduce the Costs of Managing Leads and Searching for Lost Documents.  Discover software that manages leads, student records, and more. Your staff doesn’t have to spend hours looking for files and going through piles of papers. Take a look at the NO FEE on-line demo. sfsa@cerpm.com

 

Reduce Student Loan Cohort Default Rates.  A problem for most schools can be solved with “LoanTracker and the new in-school loan awareness program, “StudentLoanChoices.” Keep up-to-date with a no fee newsletter and ask about how to increase school efficiencies. www.horizoned.com/Newsletter.html    sfsa@horizoned.com 

 

Manage Your Records the Right Way. School Management Software can be the right answer to paperwork and student record management nightmares. You can create your own software but why when there is a company that offers easy-to-use software and a customer-service staff to ensure successful set up, training, and support.  susan@susanfschulz.com 

 

STAFFING SERVICES

  • Ask for a list of high-paying career school openings throughout the U.S.
  • We locate “superstar” candidates to fill your director and corporate level openings.
  • Need an “interim” president?  If you are an investor, new to the career school sector, or want to bring your school to the next level we bring you the right experts.

susan@susanfschulz.com

SCHOOLS FOR SALE.

 

Accredited Title IV Approved Cosmetology Schools, Ohio.
Proven successful cosmetology school with two campuses  and strong presence in the community for over 30 years.  Ability to add branches. Sound policies and  procedures allow operation on a lean staff.

Ask for Confidentiality Agreement # 1080 for more information.

 

Licensed Allied Health School with Over 10 Popular Programs, Florida

Variety of programs plus 8 continuing education courses and is approved as nursing assistant licensing test site. Bi-lingual campus located on highly trafficked thoroughfare. $75,000 worth of new equipment, furnishings, and fixtures. Poised for accreditation. Turnkey.

Ask for Confidentiality Agreement # 1081 for more information.

 

susan@susanfschulz.com

ABOUT US

 

We have been consultants to career school and college decision makers for over 14 years. Our staff assists with licensing and accreditation, school development services, director-level recruitment, and school divesting and acquisition. Our clients are located throughout the U.S. and abroad.

OFFERINGS and OPPORTUNITIES

See Us

We’re going on vacation at the end of August. Taking a break. No conferences or meetings!!

 

Staffing Assistance
susan@susanfschulz.com
 

New School, Licensing, Accreditation, and Compliance Assistance
Licensing or accreditation analysis

To Contact us: susan@susanfschulz.com