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Newsletter for Career School and College Decision Makers
From: Susan F. Schulz & Associates, Inc. and Schools for Sale International, Inc.
www.susanfschulz.com
info@susanfschulz.com
February 2008 Tips
Developing your school? Use a well-researched plan.
Plans help to ensure ideas are realistic, maximize your investment, and avoid costly mistakes. Specialists can provide missing information needed to create a sound plan. Count on suppliers to career schools as a resource.
NO NEED TO REINVENT THE WHEEL.
Schools that want to be around next year plan for change. Learn about career school trends and read articles about hot programs, capturing the YouTube generation, and more. Look for details in a magazine just for career schools and colleges. Code “SFSA” will get you a complimentary copy. sfsa@careercollegecentral.org
WANT NEW ENROLLMENTS? NEW MARKETING PLANS ARE A MUST.
Learn Best Practices and Innovative Marketing Geared to Any School.
Attend the annual Orlando Admissions Boot camps April 8th in Orlando, Florida. Experts Gregg and Shane will focus on practical ways to increase leads for less money. Also how to maximize your admissions team without burnout. Ask for special SFSA rates. sfsa@enrollmentresources.com
Finally – a Manual to Train New Admissions Staff. And to sharpen the skills of your veteran reps. Plan to increase enrollments by boosting the skills of your team. Order “Commitment Based Admissions,” a training guide written by a 12-year veteran of great admissions departments. 30-minute NO-FEE consult with each order. sfsa@collins-css.com
What’s Your Brand Identity? What is it about your school that separates you from your competition? It’s your specific look or brand --- what you are known for. Branding increases conversion rates, gives credibility, and enhances the perceived value of your school. A strong brand will generate inquiries even when you’re not advertising. Ask for a NO FEE brand audit. Plan to create your special “look.” sfsa@beckermedia.net
Quick Responses Turn Leads Into Students. Reach your leads before your competition. There’s a service that sends your school information to online prospects instantly. Find out about “Live Chat.” It’s like online direct mail! sfsa@contactdm.com
Focus on Target Marketing. The best way to use your marketing dollars is to reach the leads most likely to enroll. Once you know your target audience you can plan the most cost-effective ways to reach them. Ask marketing specialists who focus on attracting your ideal students. rbaumer@ven.com
Ensure Qualified leads From Your Own Website. How many leads come from your website? How many do you miss? There is technology to reach ALL your website leads instantly. Plan to maximize your website opportunities. Ask for a NO FEE demonstration from GetStarts. 1-800 508 1958. sfsa@getstarts.com
Make Videos Part of Your Marketing Plan. Ever look at lobby videos, infomercials, and website videos and wished they were promoting your school? Plan to find out how videos can benefit your school. Ask Phillip Moore how to make that happen. 501-687-5323, Ext. 227. phillip@leadadvantage.us
MARKET TO HIGH SCHOOLS.
Take the Mystery Out of Reaching High School Students. Everyone wants to know how to attract their attention. What really works? My Space? Text messaging? Find out which high school students to contact and what teens really do respond to. Ask for NO FEE samples of successful high school marketing or call 1-800-968-5798. khaverly@swdirect.com
PLAN TO ADD NEW PROGRAMS SEAMLESSLY.
Streamline Your Course Packs. Improve the efficiency of your “book store” staff, especially when they are working on your nursing and business programs. There are services to customize your teaching materials and provide assistance with copyright clearance. You can get both copyrighted and non-copyrighted materials and out-of-print books in your choice of binding. Use “need extras” forms for additional copies within 48 hours! Mention SFSA for NO FEE consultation. lliggin@ladcustompub.com
Want Programs to Attract the Millennia Generation? They love Video games!!! Find out about turnkey Video Game Design Programs. You’ll attract the high school market plus “seasoned” students from the IT world who want a change. Use Code “SFSA” for a NO FEE Live On-line demonstration. sfsa@gameinstitute.com
Buy a Career School Opportunity. Becoming a school owner is easy when you buy the complete package for success. Get everything you need to duplicate an 11-year old business school with short programs, great placement rates, that attracts attract mature students. Selected states still available. Or ask how to buy just the programs. tim@usefultraining.com
Train Students for Emerging Jobs. Offer programs for tomorrow’s jobs, which include Public Health. Be sure you meet curriculum requirements so students are prepared to take the National Board of Public Health Examiners certifying exam. Jenn Solomon has the details. aweisman@jbpub.com
PLAN FOR ON-LINE DISTANCE EDUCATION AT YOUR SCHOOL.
“Online learning is growing at a rate far outpacing that of traditional brick-and-mortar colleges….”
Online Education Can Work at Any Sized School. Discover how easy it is to join the online trend in education and offer distance education before your competitors do. Ask about blogs and newsletters to get you up to date. Get a list of turnkey curriculums and discover what it takes to appeal to the distance education generation. turnkeysolutions@gatlineducation.com
Add New On-Line Programs and Courses Quickly. Have you discovered a huge market for a course or program but don’t offer it because of all the work involved? Many courses, like Computer software, usually don’t have to be licensed (check your state). Order on-line courses on demand and only pay for the students who enroll. Ask for a NO FEE course list. sfsa@academyoflearning.com
It’s Time to Offer Online Degrees. Are you already offering associates degree programs and higher? Maybe you even offer students the ability to join classes remotely. Then you’re ready for the next step. With the right experts you can add distance education courses, programs, or an entire division! Use Code “SFSA” for a NO FEE analysis and recommendations about which online programs to convert. sfsa@edtekservices.com
KNOW YOUR FINANCING OPTIONS, OPPORTUNITIES, AND FINANCIAL MANAGEMENT SOURCES
Feeling the Impact of the Student Lending Crisis? Alternative Financing – Now’s the Time to Know Your Options. Tighter student loan requirements and other private lending issues can cause schools to turn students away. Learn more alternative student financing options. sfsa@tfccredit.com Get the update on financing programs that support sub-prime students and recourse lending. www.tfccredit.com/news/
Financial and Tax planning is Essential When Running a Career School. You’ll want to know all your options, opportunities, and challenges when evaluating growth opportunities, current financial positions, tax planning, budgeting, and of course regulatory compliance. Choose a firm you can talk to. barry@glasser-cpa.com
Turn Your Collections Into Dollars$. Plan to generate immediate revenue to your net profits. Sell your charged-off student loans. You’ll want a company that has customer-friendly debt buyers. Get information about a firm that buys charged-off accounts that have been through your collection process. cfridken@rjmacq.com
Want New Financing Strategies to Fund Your Growth Plans? Are you finalizing your 2008 growth plans? Financial strategies and resources need to be part of the planning. Find out how to prepare and present your plan to increase your probability for success. dmg@pathpartnersllc.com
PLAN ON ENHANCING STUDENT SERVICES AND SUCCESS.
Student services are the secret to student success and great completion and placement rates.
Improve Placement Rates with Certification Exams. Allied health schools can gain a competitive edge plus increase placement. Your grads will be more employable when they pass national certification exams. Learn more about the importance of certification. Get your No-fee newsletter using SFSA code. sfsa@NHANOW.com
Create a Strong Placement Department. Students’ prime motivation for enrolling in school is to get a job. How many career services are offered by your school? There’s a NO FEE way for your students to get assistance in their job search, resume writing, resume posting, interviewing, and salary negotiations. And they can post and manage their résumés on multiple job boards. You get placement results. Find out how to link to www.gadball.com sfsa@datafrenzy.com
Expand Your Enrollments by Expanding Your Housing Options. Your future students live beyond 25 miles of your campus. Students are willing to temporarily move to destination states or to schools with really unique programs. You’ll need to offer housing. Ask for assistance with customized student housing designed for your school and student needs. thorning@housingservices.com
CREATE A STRONG FOUNDATION FOR GROWTH WITH STREAMLINED OPERATIONS.
A strong infrastructure and operational base does save you money and time.
Are “people problems” plaguing your school? School owners’ top complaint is finding the right talent, keeping them, and getting staff to over perform. Employee assessments are a way to reduce employee turnover and enhance the skills and abilities of people who have been with you a long time. Every organization has staffing issues. There are solutions. Find out why assessments are a unique way to solve your staffing problems. For details: sfsa@munosummers.com
Every Sized School Can Afford a Computerized Management System. To ensure you are around next year you’ll need to manage student leads, registration, and track student progress, placement, finances, and more. No need for costly on-site hardware or experienced technical staff. Ask how STARS can meet your school student record-keeping needs whether you are just starting up or are on a growth path. sfsa@trainingmasters.com
Consider New Ways to Offer Students High-quality Medical Kits. Allied health schools need efficient ways to order kits designed to students’ specific needs. And at low prices. Find out new options for custom kits and scrubs for Dental Assisting, Respiratory Therapy, Surgical Tech, Pharmacy Tech, Massage Therapy, Nursing, and Medical Assisting.
2jennifer@knightonline.com
How do you Stay Current With Title IV Requirements? Ever wonder if your financial aid director has all the answers? Staying current with Title IV is a challenging necessity. Find out the importance of using experts when it comes to financial aid. sfsa@gotodja.com
10% PLUS off Your Medical Supplies Order. Benefit from one-stop shopping, streamline your ordering, and reduce invoicing and staff time. For a 10% discount use Code GOLD08-00462 when you check out. You’ll also get no-charge shipping on orders over $75.00! Gbrauchie@medline.com
Losing Time Searching for Lost Records? Discover software that manages leads, student records, and more. Your staff doesn’t have to spend hours looking for files and going through piles of papers. Take a look at the NO FEE on-line demo. sfsa@cerpm.com
Default Prevention Can be Simplified. There’s default prevention web software that allows access to key information with just a few key strokes. Ask about a simplified desktop “Cohort Calculator™” It’s the best way to project cohort rates plus track grace and delinquent borrowers, pending deferment and forbearance applications, and skip tracing requirements. sfsa@horizoned.com
Use CPAs Who Understand Regulations. Always plan to have the best consultants. When it comes to accountants you’ll want a firm that knows Career School Audit and Compliance Requirements. Find out the benefits to you with a no-charge consultation. sfsa@lazarddana.com
Save Time and Money When Managing Records. School Management Software can be the right answer to paperwork and student record management nightmares. Look for customer-service oriented staff to ensure successful set up, training, and support. sfsa@diamondd.biz
Enhance Employee Satisfaction. The result is student-friendly schools and successful students. Staff appreciate learning opportunities you provide for them. On-line courses mean they can study when it’s convenient for them and not when they are at work. See what online training is like. For NO FEE on-line Tutorials: www.maxknowledge.com/freetutorials.php sfsa@maxknowledge.com
How Much Do you Know About HR Issues? Are you prepared if there is an employee complaint at your school? Discrimination issue? Wrongful termination? Sexual harassment? Find out how to head off risks and outsource your human resources. rbrenner@oasisadvantage.com
NEW STAFFING DIVISION
- Our director-level positions pay up to $225,000. Ask for a list of career school openings throughout the U.S.
- We locate “superstar” candidates to fill your executive and corporate school positions.
susan@susanfschulz.com
OUR QUALIFIED BUYERS MAY BE LOOKING FOR YOUR SCHOOL.
There’s a surge of interest in career schools driving investors, individuals, and school owners to contact us with specific acquisition requests. Your type of school may be on their wish list. Ask us for a copy of requests for schools in your state.
susan@susanfschulz.com
ABOUT US
We have been consultants to career school and college decision makers for over 14 years. Our staff assists with licensing and accreditation, school development services, director-level recruitment, and school divesting and acquisition. Our clients are located throughout the U.S. and abroad.
OFFERINGS and OPPORTUNITIES
See us
March 12, 2008 Orlando, Florida Commission for Independent Education
Staffing Assistance
susan@susanfschulz.com
Compliance Assistance
Licensing or accreditation analysis
To Contact us: susan@susanfschulz.com
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